Data Channel Optimization

From 7-Day Snail Pace to almost Same-Day Mail - Slashing wait times by 52% while prioritizing high-revenue customers.

Data Channel Optimization – "From 7-Day Snail Mail to Same-Day Email"

The Big Headache

Picture our support queue as a supermarket checkout on Christmas Eve: seven-day waits, free services no one valued, and high-spending VIPs stuck behind bargain hunters with coupons.

Mission

  1. Slash wait times.
  2. Roll out the red carpet for high-revenue customers while nudging low-margin users toward paid, self-serve lanes.

What I Built

A web-based decision engine that's half rocket science, half flowchart:

| Ingredient | Plain-English Translation | |------------|---------------------------| | AI-enhanced revenue + queue data | "Who's worth the velvet-rope treatment?" | | Rule-based logic tree | "Choose-your-own-adventure, but for data requests" | | 5-factor scoring | Product type, revenue trends, task frequency/complexity, partner capacity, privacy + $$ risk |

Results (a.k.a. The Mic Drop)

  • Service time: -52%
  • Avg. revenue per customer: +25%
  • Low-margin freebies: -60%
  • Three partner vendors now do the heavy lifting while we sip coffee.

Why It Matters

Your premium clients feel like premium clients, your margins look like margarine no more, and your analysts stop starring in Groundhog Day.